Old Pal Cannabis

Old Pal was founded in 2018 by Rusty Wilenkin and Jason Osni in Venice Beach, California, with a vision to create "the PBR of cannabis" - a brand targeting consumers who care less about genetics and more about the simple experience of smoking. The founders wanted to bring cannabis back to its roots, focusing on community and shareability rather than complex terpene profiles or boutique cultivation methods.The company received an $8 million strategic investment from Turning Point Brands in 2021, which accelerated their national expansion. By February 2020, Old Pal became the No. 1 flower brand in Nevada with 11% market share and ranked among the top three flower brands in California.Old Pal has demonstrated remarkable growth, expanding from two initial states to seven by 2022, and continues to scale through strategic partnerships with multi-state operators like The Cannabist Company. Their unique licensing model allows them to maintain brand consistency while supporting local cultivators across different markets.

Old Pal products are now available in NY, CA, PA, MA, MD, AZ, VA, NJ, WA and FL with more markets launching in 2024. The brand operates through a innovative licensing model, partnering with local cultivators and multi-state operators to maintain consistent quality while supporting regional cannabis communities.Their product portfolio focuses on three simple varieties: Indica, Sativa, and Hybrid, available in multiple formats including flower (1/8 oz and 1 oz), Ready to Roll pre-ground kits (5g and 14g), pre-rolls, blunts, and vape cartridges (0.5g and 1g). Recent innovations include infused Ready to Roll products with high-terpene extracts and 2-gram premium blunts with glass tips.Old Pal emphasizes pesticide-free growing practices using natural, sun-grown cannabis. Their quality control ensures optimal smokeability and consistency across all markets. The brand extends beyond cannabis with Old Pal Provisions, offering lifestyle accessories and apparel that celebrate cannabis culture while maintaining broad appeal.

Old Pal's mission is simple: "It's just weed, man." Their vision centers on making cannabis accessible, affordable, and abundant. The brand serves as "an ode to the cannabis growers before us" - supporting the men, women, and families who risked everything to cultivate cannabis over the past decades.While celebrating cannabis legalization, Old Pal actively fights against the displacement of boutique, family-owned farms by large corporations, particularly supporting growers in the Emerald Triangle. They've partnered with Compassionate Care programs in California, providing over 26 pounds of medical-grade cannabis to HIV/AIDS patients, cancer patients, the terminally ill, and veterans who lack access or affordability.Their core philosophy emphasizes community connection: "When neighbors knew each other by name and community meant something. So grab a bag of Old Pal and pass it around. It's time we took care of each other."